BIKINI ROADSHOW: Hang, Try on Bikinis, and Shake it All Day Long






The Bikini Roadshow is back Summer babies! Shop new swimwear from Novel and beach goodies from our friends as we pop up all July long: 

July 1-4, Seilenna, 138 S Country Rd, Bellport

July 8-9, w/ Mersur, Riis Beach Bazaar

July 15-16, w/ Poolside Bags & BEST, Riis Beach Bazaar

July 22-23, w/ Mandalynn Swim, Riis Beach Bazaar

July 29-30, w/ Admiral's Daughters, Riis Beach Bazaar

See you on the beach!




Sandy runways are always more fun, so…drumroll…we’re packing our bags and heading to sunny South Beach Miami!

Sunday, Jan 29th, 11AM - 4PM
1 Ocean Drive, Miami Beach, FL 33139

Stroll on down Ocean Drive and join us at Nikki Beach to watch Novel babes walk the sandy runway in chic kinis by Novel Swim, silky kaftans by Mersur, quoteable totes by Poolside Bags, and sunnies by Crap Eyewear. Sip on that mimosa and shop swim, cover ups, and other beachy goodies all day long.

Ooh, and if that wasn’t enough, there will be gift bags with goodies from Essie Cosmetics and more.

See you on the beach!



Hey Southern Belles! We are teaming up with The Brandshop for a stellar week long pop up in Charlotte, North Carolina!

The Brandshop
Friday, December 9th - Thursday, December 15th
Tompkins Hall, 340 E 16th Street Charlotte, NC 28206

Join us and other super fab emerging women designers for this chic, pre-holiday shopping event. Shop your fave Novel pieces, schmooze with designers, and get holiday gifts for everyone on your shopping list. 

We're excited to announce that we will be offering custom embroidered kinis by our girl Hilary J. Corts! (If you aren't in Charlotte, but you are interested, you can inquire about getting a pair by emailing us at

This event is open to all you lovelies--aka open to the public. Click here for more time and location info.



Save the date!

Before boozy brunching, SoulCycle, and Netflix became Saturday staples,  fine ladies would spend their Saturdays flocking to SALONS. Salons were held by inspired hostesses and brought people together to shop, booze,  and revel while engaging with the exquisite newness of the day.

Ladies, the time is nigh! Save the date for our first ever:

Saturday, Nov 19th, 1-5PM
97 Bowery, 5th Fl (b/w Hester & Grand), NYC

Novel will be joining fellow bud brands to unleash a little bit of the tropics in downtown NYC.  This holiday pop up will include Palm TreesBikinisKaftansBoozeJewelsHammocksBeauty goodsPrizesAnd more! Come stock up on all your faves for that sweet holiday vacay you've been planning.

Brand partners include: Chic coverups by Mersur, festival jewels by Stella & Dot, beauty essentials by Beauty Counter, metallic tattoos by TribeTats, bespoke ready-to-wear by Goldie NYC, shibori athleisurewear by Hanoux, and more.

Sip on refreshing beverages by ZICO Coconut Water and Cliffton Dry and nosh on picnic inspired yummies by Table of Contents. More juicy deets to come.  

SPACE IS LIMITED... RSVP early at here or email

10/16 & 10/17 - SIP & SCHMOOZE @ LOOK LA

Hey LA! Novel is coming to Melrose Place. 
Join us during LA Fashion Week as we hook up with celebrity showroom LOOK LA  and AMCONY for a two day pop up.
Sip champy, schmooze, and try on Novel bikinis.

October 16 & 17th, 11AM - 7PM

LOOK LA (right nextdoor to A.P.C.)
8422 Melrose Place
Los Angeles, CA 90069

See you in LA!



weenies and women

Summertime wouldn't be the same without WEENIES + WOMYN.

Join the roadshow on Saturday, August 20th as we engage with the boyz. 

We haven't forgotten about you fellas. 8/20 is our beach promenade. We'll be celebrating with the gents by selling special weenie tats, boy merch, our spiftacular bikinis, and summer tees. We're pumped to announce that our male chromosome partner will be Bermies!

bikini roadshow
collage by @staybest

collage by @staybest

bikini roadshow

Get busy all day long with jams by DJ Dirtyboogie of Get Summered.

No top needed!


collages by @staybest

collages by @staybest

Join us on Saturday, August 13th as we fire it up at the Poolside Collective at The Montauk Beach House

We'll be bronzing and serving up brand new kinis from our second collection as well as stellar beach goodies by BEST.

Ahem...and to top it off, we're also going to have a killer SWEEPSTAKES PRIZEa Novel bikini, Poolside T-shirt, and BEST keychainfor one lucky mademoiselle.

Find us playing Baywatch @ 55 S ELMWOOD AVE, MONTAUK, NY 11954

Beverages by ZICO Coconut water will be in full abundance, so come on over and take a dip with us.

bikini roadshow
bikini roadshow
bikini roadshow onepiece


Booty pops

Come on down to the roadshow on Saturday, July 23rd for round two: BOOTY POPS

Pop it like it's hot, because we're celebrating all things booty and pop on this fine day. We'll have photo babe, Stacey Lamb, womanning up the first ever #Belfie Booth--yeah you heard that right. We'll also have brand new bikinis from our second collection in addition to super cute, beach goodies by BEST.

collage by BEST

collage by BEST

We're also excited to announce that the fabulous hair artist Desiree Ochs will be joining us for part deux to serve up more killer braidz.

Braidz by Desiree Ochs @ Bikini Roadshow

PLUS! Babe, Hilary J Corts will be on site embroidering stuff on our bikini bottomz. Um yes. These are amazing, and you are going to want a pair. We'll only have a limited edition of these, so come and get 'em. Check out her "Dat Ass" bottoms below:

embroidered bikini bottom

Buy some tats, lick on some lollies, and shake it all day long to pop beats by DJ Dirtyboogie of Get Summered.

Let's get hot!

6/4 - GET LITE


Join us on Saturday, June 4th, as we kick off the first day of the Bikini Roadshow with GET LITE

Come hang with us all day. Try on bikinis, check out our beachy tees, and get in on some cute summer merch. 

Check in at 6:30pm for our sunset yoga sesh and enjoy chill tunes spun by DJ Dirtyboogie of Get Summered

Purchase yoga tix HERE and get a free mat from zico coconut water.

We'll also have braidz by hair artist Desiree Ochs, so you can get those beach waves in check and look fly all day long.


collage by BEST

collage by BEST

Bikini Roadshow Braid Crown
bikini roadshow single braid
bikini roadshow corn rows

Novel and BEST invite you to our first ever Bikini Roadshow

Get turnt up with us this Summer at the Jacob Riis Park Beach Bazaar, and join us for bikinis, summer merch, hair braiding, yoga, cute tats, and more fun under the sun.