Novel is an activewear line for swim, surf, and yoga that offers cheeky one-of-a-kind prints by designer Laura Rosenbaum.

Our silhouettes are designed with the principle that they should be as smart and active as you are,

so you can feel comfortable, confident, and chic in and out of the water. 




Novel in a nutshell...


one pieces


Going to the beach is fun. Putting on your bathing suit should be too.


designed and made in New york

made in usa


We produce our goods ethically and locally in a factory based in New York. 

We believe that good karma starts at the first stitch and makes for a happier, more beautiful garment.


Have you touched our fabrics? They're soft. We globally source our fabrics to get you the softest, best quality materials.

We use a local state of art digital printer to produce our very own one-of-a-kind textiles.





Who are we?

We love traveling, art, and design just as much as we love a good beach sunset.


Fire On. And as always...








laura rosenbaum

Laura Rosenbaum is the designer of Novel Swim. She is known for her cheeky, feminine illustration style. Before launching her own line, she spent 10 years consulting and illustrating for brands, retailers, and magazines in the fashion and design world.

“The Caribbean is in my blood—literally, my mother was born in the Dominican Republic—so I’ve always had a deep love for the ocean. As a native New Yorker, I’ve been surrounded by great art, fantastic design, and the very best of the fashion world my whole life. I combined these loves when I created Novel.”

“I'll confess that I am a grown woman, and I love to boogie board. When I started to surf, I hated that none of my bikinis could keep up. I looked for sporty options, but all I found were super athletic swimsuits or bikinis that were too skimpy for rough-and-tumble fun. So, I created Novel to offer silhouettes specifically designed to provide the coverage needed to have fun in the water in playful prints and colors that are true to my illustration style.”